Strategy | Where's Your Sweet Spot?

Many people and organizations describe the current business and economic environment as murky  at best.

As a result, they continue to struggle to create an overarching strategy and basic action plan for the near future.

If that describes you or your organization, perhaps it's time to find your sweet spot.

What's a sweet spot? It's the zone where you maximize your strengths and minimize your weaknesses. It's your optimum operating position.

We use Venn diagrams, those wonderfully uncomplicated analytical and conceptual tools, to identify and illustrate this spot.

It's a quick and powerful way to pinpoint who and what you and your organization are right now and what your vision for the near future might look like.

It's not unique but it is simple, so it's an effective way to cut through the clutter to find clarity and focus. It's visual, so it makes it easy to communicate key points to others.

Fast. Clear. Focused. These qualities are invaluable, whether you're a small business owner or the head of a large educational entity.

The challenge, should you choose to accept it, is to find the best possible market position for you and your organization. Today. Next month. This year.

Why? Because the sweet spot is the center, where you’re positioned now to deliver value for your customers and provide the products and services that allow you to succeed. We’ll tackle this in more detail soon.

Meanwhile, take some time to think about it: Where’s your sweet spot?


Strategy | Find Your Sweet Spot
Strategy | The Sweet Spot in Action
Strategy | Find Your Customers' Sweet Spot
Painfree Action Planning (series)

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