by Bob Chapman & Barbara Spencer Hawk
Price pressure takes many forms in today's business climate, says one business owner, and everyone's feeling it to some degree.
Our white paper, Price Pressure: Is it Hurting Your Bottom Line?, identifies the varied ways customers are exerting pressure and the steps you can take to counter it to protect your profits.
The white paper also includes results from our recent survey, where every respondent indicated they experienced some degree of price pressure in most sales encounters.
Overall, nearly 80% felt the pressure to cut prices ranged from moderate to extreme. No one believed it was absent from the sales process.
Our survey indicates a potentially important trend. Many of you contributed to this research online or through email and personal interviews.
Your insights and input have been invaluable. Take a look at what you and others have to say about price pressure and learn simple ways to reduce that pressure.
Price Pressure: Is it Hurting Your Bottom Line? -
Is Price Pressure Affecting Your Bottom Line? (article in MFRtech)
Price Pressure series