Your sweet spot is the zone where you maximize your strengths and minimize your weaknesses.
It's that elusive but powerful place that represents your optimum operating position in terms of revenues, results and, yes, satisfaction.
This applies to individuals and organizations alike.
- Do well
- Are paid to do
- Want to do
The segments where the circles overlap pinpoint three areas of opportunity. These are areas you want to:
In other words, if there’s something you do well and want to do, you need to identify ways to exploit that opportunity to leverage your strengths. If there's something you do well and customers are willing to pay you to do it, you’ll want to maximize these ready opportunities. If there's work you’re paid to do and you want to do, consider finding ways to master whatever skills and capacity are required to make that happen.
To start defining your particular sweet spot, simply draw and label the three circles as shown, and be certain to include the inner segments and sweet spot.
Tackle the sweet spot last. Ask yourself: What product, service, specialty or talent do I/we have that captures the essence of things I/we can monetize, maximize and master? Jot down any ideas that occur.
When you run out of ideas or steam, tack the results on a wall. Study and refine each category as new revelations occur. Keep at it, and in a short while, you'll have defined your unique sweet spot.
It's only the first step of course, but once you've found it, you'll have the confidence, clarity and precision to use your sweet spot to assess opportunities and map new directions. And who can't benefit from that?