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| Snail mail still works |
It’s a very nice piece: multiple panels, plenty of white space, simple copy, a polished presentation. It even includes a coupon. These are all good things in a print campaign.
The key question: What does it mean when Google chooses print media?
It undoubtedly means many things, but one thing is certain. Google is using print advertising transmitted by snail mail to sell AdWords. Clearly, direct mail campaigns still work.
Meanwhile, read Print v. Web | What You Need to Know if you're weighing the pros and cons of print versus digital promotion. Some of the facts may surprise you.
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