They provide a structured way to tell a compelling story, and from the dawn of time, stories have been a potent way to share information or make a point.
The best case studies include meaningful data, testimonials, examples and results. It takes time, resources and effort to accomplish this, but it’s worth it.
Why? Because case studies are the perfect example of quality content with multiple uses.
Think about it. Well-crafted case studies document best practices in action. They depict company values, core processes and outcomes. They demonstrate how specific products and services work together to solve problems and create value. They illustrate relationships and partnerships with customers, suppliers and vendors. They show how you and your company are different, desirable and effective.
A properly designed case study can deliver on almost every front and work in print, online, in a presentation, as part of a webinar, or as a video.
Here are five ways you can make case studies work harder and smarter for you. Use them to:
- Anchor employee training and development
- Document quality products, services and processes in context
- Recognize specific employees or teams for superior work and results
- Reinforce relationships with key partners, vendors and suppliers
- Demonstrate value, results and impact to stakeholders and investors
Our clients, for example, have used case studies as pivotal components in sales strategy sessions, discussions with bankers and stakeholders, meetings with suppliers and vendors, and presentations to customers and prospects.
Want to improve your training efforts? Acknowledge superior performance? Reinforce relationships? Promote your business? Build your brand?
Craft a powerful case study and put it to good use.
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