Beyond Words: Price Pressure | Internal Forces Revisited

Naming the problem is the first step in solving the problem. BUSINESS AXIOM

We have, I believe, made a sufficient case for the existence of price pressure in all its varied forms.

Sometimes it comes from external forces and at other times internal ones.

With this in mind, we’ve captured 15 common forms of internal price pressure.

These are the things you say and do that in the short-term undervalue your products and services in the marketplace.

These are also the things that in the long-term undermine your core business and its chances of survival.

Among clients and colleagues, the typical response has been, “Yep, I’ve done that,” so if you’re human and you own a business or work in sales, it’s likely you’ll see yourself somewhere in the list below.

Review the list. Name the problem. It's the first crucial step toward taking action and creating a solution.