Before & After | Rapid Prototyping

One of our clients was charged with creating a simple, crisp description of rapid prototyping, something that would help non-engineers understand what it was and how it worked.

Rapid prototyping is a method of building a sample or concept part to determine whether it meets expectations, fits where it’s supposed to fit, and functions as it should. These concept parts are fabricated in layers, using computer-guided 3D printers or similar technology.

The benefits are clearly stated in the term.

It’s rapid, because it can be done using a computer and specialized printer. It serves as a 3D prototype, since it can be physically tested for form, fit and function in its intended application. It’s also a quick, low-cost method, since no machining is necessary.

Let’s take a look at the "Before" and "After" versions.

Components are constructed by use of a high-powered laser beam focused onto a substrate where metallic powder is injected under computer guidance to build up three-dimensional metal parts in a layer by layer manner until the part is complete. Word count: 39 (9 prepositions)

Three-dimensional prototype components are constructed on a substrate, using a high-powered laser beam. The parts are built in layers, from metallic powder injected under computer guidance. Word count: 26 (Reduction: 30%+/- with 4 prepositions)

Breaking the ideas into simple, direct statements helped improve clarity. Once again, the word count was reduced by 30%. And, the number of prepositions was reduced from nine to four.

The "After" version is just one possible solution. What would you do differently? Share your rewrites through comments or email.


More Examples
Before & After

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