Before & After | Rapid Prototyping

One of our clients was charged with creating a simple, crisp description of rapid prototyping, something that would help non-engineers understand what it was and how it worked.

Rapid prototyping is a method of building a sample or concept part to determine whether it meets expectations, fits where it’s supposed to fit, and functions as it should. These concept parts are fabricated in layers, using computer-guided 3D printers or similar technology.

The benefits are clearly stated in the term.

It’s rapid, because it can be done using a computer and specialized printer. It serves as a 3D prototype, since it can be physically tested for form, fit and function in its intended application. It’s also a quick, low-cost method, since no machining is necessary.

Let’s take a look at the "Before" and "After" versions.

Before
Components are constructed by use of a high-powered laser beam focused onto a substrate where metallic powder is injected under computer guidance to build up three-dimensional metal parts in a layer by layer manner until the part is complete. Word count: 39 (9 prepositions)

After
Three-dimensional prototype components are constructed on a substrate, using a high-powered laser beam. The parts are built in layers, from metallic powder injected under computer guidance. Word count: 26 (Reduction: 30%+/- with 4 prepositions)

Breaking the ideas into simple, direct statements helped improve clarity. Once again, the word count was reduced by 30%. And, the number of prepositions was reduced from nine to four.

The "After" version is just one possible solution. What would you do differently? Share your rewrites through comments or email.

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More Examples
Before & After

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