LessAccounting is an accounting and bookkeeping application
targeted to small businesses with fewer than 20 employees.
The cloud-based app has an interesting value proposition: “All
small business accounting software sucks, we just suck the least.”
You have to admit, it's an unexpected tactic.
It's evident the company has found and carefully defined its sweet spot. The website is clear, low-key and easy to navigate. Every aspect is designed to respond to the needs, issues and frustrations of its carefully targeted customers.
It's evident the company has found and carefully defined its sweet spot. The website is clear, low-key and easy to navigate. Every aspect is designed to respond to the needs, issues and frustrations of its carefully targeted customers.
Top to bottom, everything at LessAccounting is simple, direct, charming and disarming, which translates into a very soft but effective selling
strategy.
Regarding the magic behind the software, the company says, “In
the beginning, we struggled with accounting, because accounting is scary,
accounting is boring and quite simply, no one likes accounting. So, we created
LessAccounting to help us out.”
I can't speak to the quality of the software, I don't use it.
One thing is clear, however. This company has modeled its business and marketing strategy on the basic premise that less really is more.
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Simple Still WorksI can't speak to the quality of the software, I don't use it.
One thing is clear, however. This company has modeled its business and marketing strategy on the basic premise that less really is more.
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Before & After | Keep It Simple
Strategy | Find Your Sweet Spot