In BrandSimple, Allen P. Adamson shares some interesting information regarding the history and steps some of the best-known brands have taken to establish and build brand recognition.
His process is basic and high level:
1. Establish a brand idea
2. Capture the essence of your idea
3. Get employees engaged in the idea
4. Consider your brand’s name
5. Create brand signals beyond the name
If you’re interested in brand concept evolution and how big-name branding efforts work in broad terms, BrandSimple provides useful context and includes some notable examples.
If you want a how-to guide that will walk you through the brand development process and the steps for building brand identity for your own small business, keep looking.
This book is more than simple, it's simplistic.
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